Raymund Tamayo

by Raymund Tamayo I recently found myself reading Michael E. Porter’s classic Harvard Business Review article, What Is Strategy? It was published in 1996, but surprisingly, many of its ideas still feel relevant today. Porter’s central argument is simple, but the more I thought about it, the more profound it became: strategy is not about doing the same things better. It is about choosing to do things differently.  He said that strategy isn't just about efficiency, reducing costs, or copying best practices. True strategy is about choosing a distinctive position, deciding exactly what you will do, and just as importantly, what you will not do. That idea sparked an unexpected connection in my mind to something far outside the corporate world: minimalism. I have written about minimalism for years, initially treating it as a war on physical clutter. I focused on owning fewer clothes and simplifying my surroundings. Over time, however, my focus shifted from decluttering possessions to pro...